14,000 marketers, 4 days, and a full schedule of in-depth Inbound marketing session talks; last week marked Inbound Marketing’s biggest annual conference, Inbound 15, taking place in Boston, MA.
With expert discussion on everything from content marketing to lead nurturing, agency growth best practice and a huge range of new HubSpot product announcements, there was a lot to learn.
So what were the key takeaways from #INBOUND15? Here are 15 snippets of twitter knowledge that can benefit anyone involved in, or considering Inbound campaigns:
"Spend as much time on #content promotion as you did creating a piece of content (over time)" @LindsayRegina #ITD15 #INBOUND15
— Lucy Jones (@LucyJones_SIC) September 8, 2015
The value of blogs compound over time. 76% of the views @HubSpot gets in a given month actually come from old blog posts. #INBOUND15
— HubSpot (@HubSpot) September 10, 2015
Want to successfully pitch editors? Start with a subject line that doesn't make them cringe -@jamioetting #INBOUND15 pic.twitter.com/0AN9YhIt0W
— HubSpot (@HubSpot) September 10, 2015
Quality score will make or break your paid social advertising, says @larrykim. Higher engagement rate = lower $ per engagement #INBOUND15
— Samantha McGarry (@samanthamcgarry) September 9, 2015
How Twitter is used globally. Proof of the value of monitoring! #INBOUND15 @MF_Griffin pic.twitter.com/2omqQY84r6
— Lucy Jones (@LucyJones_SIC) September 9, 2015
The modern buyer is digitally driven, socially connected, mobile, and empowered. #INBOUND15 https://t.co/lNlleZrqay
— Jill Rowley (@jill_rowley) September 9, 2015
Customers are individual and dynamic, but that's not how we approach them because of assumptions, biases, data, and conveniences #INBOUND15
— Caitlin Victoria (@cayg118) September 10, 2015
#INBOUND15 golden rule: Market unto others as you would have them market to you. pic.twitter.com/p4uRnL7ncP
— Mark O'Keefe (@MarkOKeefe) September 9, 2015
Hubspot blog lesson: Open communication between sales and marketing so blog posts are on relevant and useful topics. #INBOUND15
— Iris PR Software (@IrisPRSoftware) September 10, 2015
"No one is going to believe how great you are if you’re the one that has to tell them." #INBOUND15
— Tannika Wester (@TannikaWester) September 9, 2015
RT @Mel_the_Shell: "Businesses are no longer selling products, they're selling experiences." @rwang0#INBOUND15
— SocialBuzzONAIR (@SocialBuzzONAIR) September 9, 2015
“Anytime you’re tempted to upsell, stop what you’re doing and upserve instead.” #sales #INBOUND15 http://t.co/qUDZ65WIqc
— Brian Halligan (@bhalligan) September 7, 2015
"we need to "UN-SUCK" the #sales business" @bhalligan #INBOUND15 Fix? get #marketing and #sales to start with the customer
— Tiffani Bova (@Tiffani_Bova) September 9, 2015
"The only thing you have as a business is your ability to attract attention" -@mitchjoel #INBOUND15
— HubSpot (@HubSpot) September 10, 2015And of course, not forgetting:
Are you ready like business cat? #INBOUND15 pic.twitter.com/VlaZaZkgd6
— HubSpot (@HubSpot) September 9, 2015