--- title: ABM Case Study - How Acxiom Created a £1.5m Pipeline in 120 Days description: This ABM case study video outlines how Acxiom created a £1.5m pipeline in 120 days, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling. image: https://insights.strategicabm.com/hubfs/Agency%20website%202021/images/ctas/Website2021_CTA_Acxiom_hubpage.jpeg --- [strategicabm ](https://www.strategicabm.com/) Toggle main menu https://insights.strategicabm.com/video-case-study-acxiom-abm-sales-pipeline strategicabm ![](https://insights.strategicabm.com/hubfs/Agency%20website%202021/images/ctas/Website2021_CTA_Acxiom_hubpage.jpeg) 1200 627 # ABM Case Study: Watch How Acxiom Created a £1.5m Pipeline in 120 Days This ABM case study video outlines how Acxiom created a £1.5m pipeline in 120 days, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling. ABM ### Get ABM Insights straight in your inbox ABM interviews, thought leadership, news and much more Sign Me Up ![Declan Mulkeen](https://insights.strategicabm.com/hubfs/dec.jpeg) #### [Declan Mulkeen ](https://insights.strategicabm.com/author/declan-mulkeen) strategicabm ![](https://insights.strategicabm.com/hubfs/Agency%20website%202021/images/logos/img-logo-schema-publisher.png) 550 60 Dec 6 2019 - 1min Read Date published: 2019-12-06 Date modified: 2022-07-06 [https://linkedin.com/in/declanmulkeen ](https://linkedin.com/in/declanmulkeen) [https://twitter.com/DeclanMulkeen ](https://twitter.com/DeclanMulkeen) *ABM Case Study: Watch video on** how Acxiom created a £1.5m pipeline in 120 days in this seminar, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling.* ## Watch the Video: How Acxiom Created a £1.5m Pipeline in 120 Days While [Acxiom](https://www.acxiom.com/) may not be a household name for some, the $1bn global marketing and data services leader is the power behind the data, technology and services companies use to power exceptional customer experiences. Acxiom’s marketing strategy has evolved over the last few years from more tactical demand generation campaigns through to the more strategic [Account-Based Marketing](https://www.strategicabm.com/what-is-account-based-marketing/) (ABM) programmes that have revolutionised their go-to-market strategy. Acxiom, in association with its Marketing partner, Strategic IC, recently presented a case study on the success of its Account-Based Marketing (ABM) programme at B2B Marketing’s [ABM: Align and Accelerate event](https://b2bmarketing.abm-conference.net/) in November 2019. **Related: [![8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate](https://no-cache.hubspot.com/cta/default/429918/192e3e27-f015-41f7-957d-efe9ee3eef86.png)](https://cta-redirect.hubspot.com/cta/redirect/429918/192e3e27-f015-41f7-957d-efe9ee3eef86)** The seminar: [**“ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days”**](https://content.strategic-ic.co.uk/our-work/acxiom-abm-in-action) was presented by Jo Robson, Marketing Director of Acxiom and Alex Embling, CEO of Strategic IC. The seminar provided a case study of how Acxiom and Strategic IC designed the ABM programme, key criteria to bear in mind when building a programme of this nature and the critical success factors. [![ABM playbook](https://no-cache.hubspot.com/cta/default/429918/9a7de860-68c0-4ded-9ae2-661cad8c367c.png)](https://cta-redirect.hubspot.com/cta/redirect/429918/9a7de860-68c0-4ded-9ae2-661cad8c367c) ### More ABM insights ##### [ABM Insights What makes a great ABM agency in 2026 read](https://insights.strategicabm.com/what-makes-a-great-abm-agency-in-2026) ##### [ABM Insights What is an ABM Center of Excellence in 2026 read](https://insights.strategicabm.com/what-is-an-abm-center-of-excellence-in-2026) ##### [ABM Insights Customer Lifecycle Marketing and ABM Explained (2026) read](https://insights.strategicabm.com/customer-lifecycle-marketing-and-abm) ##### [ABM Insights Dark Funnel vs. Dark Social How to Track Hidden ... read](https://insights.strategicabm.com/dark-funnel-vs-dark-social-how-to-track-hidden-traffic-in-2026) ##### [ABM Insights 6 Ways Sales and Marketing Alignment Helps Avoid ABM ... read](https://insights.strategicabm.com/sales-marketing-alignment) ##### [ABM Insights ABM Case Study Elevating relationships through ABM read](https://insights.strategicabm.com/abm-case-study-elevating-relationships-through-abm) ##### [ABM Insights Let’s talk ABM: 7 ways to nurture your most important ... read](https://insights.strategicabm.com/lets-talk-abm-7-ways-to-nurture-customer-abm) ##### [ABM Insights Let’s talk ABM: 7 ways to enhance your ABM strategy read](https://insights.strategicabm.com/lets-talk-abm-7-ways-to-enhance-your-abm-strategy) ##### [ABM Insights BICS Aligned and ABM ready read](https://insights.strategicabm.com/bics-aligned-and-abm-ready) ##### [ABM Insights Forging new relationships Kineo’s ABM quest read](https://insights.strategicabm.com/forging-new-relationships-kineos-abm-quest) ##### [ABM Insights GlobalSign’s ABM growth journey read](https://insights.strategicabm.com/globalsigns-abm-growth-journey) ##### [ABM Insights Let’s talk ABM: 6 ways to power your Customer ... read](https://insights.strategicabm.com/lets-talk-abm-6-ways-to-power-your-customer-lifecycle-strategy-with-abm) 0% completed × [strategicabm ](https://www.strategicabm.com/) ### Search the site Search ![](https://dc.ads.linkedin.com/collect/?pid=78924&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Declan Mulkeen", "url" : "https://insights.strategicabm.com/author/declan-mulkeen" }, "dateModified" : "2022-07-06T08:09:10.652Z", "datePublished" : "2019-12-06T13:00:25.000Z", "headline" : "ABM Case Study - How Acxiom Created a £1.5m Pipeline in 120 Days", "image" : [ "https://insights.strategicabm.com/hubfs/Agency%20website%202021/images/ctas/Website2021_CTA_Acxiom_hubpage.jpeg" ], "mainEntityOfPage" : { "@id" : "https://insights.strategicabm.com/video-case-study-acxiom-abm-sales-pipeline", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.strategicabm.com/hubfs/Agency%20website%202021/images/logos/img-logo-default.png" }, "name" : "strategicabm" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://429918.fs1.hubspotusercontent-na1.net/hubfs/429918/Agency%20website%202021/videos/acxiom-case-study/SIC_ABM_REBRAND%20FINAL.mp4", "dateModified" : "2025-03-10T18:21:37.311Z", "description" : "", "duration" : "PT25M10.04S", "height" : 1080, "name" : "SIC_ABM_REBRAND FINAL", "thumbnailUrl" : "https://429918.fs1.hubspotusercontent-na1.net/hubfs/429918/Agency%20website%202021/videos/acxiom-case-study/SIC_ABM_REBRAND%20FINAL.mp4/medium.jpg?t=1741630897311", "uploadDate" : "2021-02-16T15:01:01.849Z", "width" : 1920 } ```