--- title: Marketers Still Struggle To Track Content Marketing ROI description: Measuring content marketing ROI is still a big challenge for many B2B marketers. However, this task is essential to ensure campaigns fulfil goals. image: https://insights.strategicabm.com/hubfs/sic-blog-MEASURE-ROI.png --- [strategicabm ](https://www.strategicabm.com/) Toggle main menu https://insights.strategicabm.com/marketers-struggle-track-roi strategicabm ![](https://insights.strategicabm.com/hubfs/sic-blog-MEASURE-ROI.png) 1200 627 # Marketers Still Struggle To Track Content Marketing ROI Measuring content marketing ROI is still a big challenge for many B2B marketers. However, this task is essential to ensure campaigns fulfil goals. Inbound Marketing ### Get ABM Insights straight in your inbox ABM interviews, thought leadership, news and much more Sign Me Up ![Alex Embling](https://insights.strategicabm.com/hubfs/Agency%20website%202021/images/general/staff-avatars/img-headshot-alex-1.png) #### [Alex Embling ](https://insights.strategicabm.com/author/alex-embling) strategicabm ![](https://insights.strategicabm.com/hubfs/Agency%20website%202021/images/logos/img-logo-schema-publisher.png) 550 60 Nov 3 2015 - 2min Read Date published: 2015-11-03 Date modified: 2017-03-09 [https://www.linkedin.com/profile/view?id=40609125&authType=NAME_SEARCH&authToken=fWmf&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2Cidx%3A1-1-1%2CtarId%3A1431952971041%2Ctas%3Aalex%20embling ](https://www.linkedin.com/profile/view?id=40609125&authType=NAME_SEARCH&authToken=fWmf&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2Cidx%3A1-1-1%2CtarId%3A1431952971041%2Ctas%3Aalex%20embling) [https://twitter.com/alexembling_sic ](https://twitter.com/alexembling_sic) # ![content marketing roi](https://insights.strategicabm.com/hs-fs/hubfs/sic-blog-MEASURE-ROI.png?width=617&height=426&name=sic-blog-MEASURE-ROI.png "track-roi-inbound")  ## **The link between ROI and your marketing resource** Blogs, whitepapers, eBooks, infographics, videos  - content is crucial to Inbound campaigns. It forms the foundation of lead nurture resources and helps prospects reach that final decision stage. But while creating valuable content is important, research shows many marketers spend too much time creating, and not enough on measuring content marketing ROI.  ## **2015's content priorities** Detailed on [B2B Marketing](https://www.b2bmarketing.net/news/archive/news-marketers-focusing-creating-content-rather-measuring-its-success), while over 57% of marketers say content creation (briefing, writing, editing) is the highest priority, only 5% give a top level priority to measuring, auditing and reviewing content. 53% stated measurement as their lowest priority action.  > Only 5% of marketers give a top level priority to measuring, auditing and reviewing content. **T**he fact that B2B organisations don't track the success of content indicates that while they are no strangers to the importance of digital content and strategy, they fail to prioritise, or realise the impact poor reporting has on future marketing resources. This same message is often true with Inbound campaigns; while we know [Inbound marketing](https://www.strategic-ic.co.uk/inbound-marketing/) works; generating [54% more qualified leads](https://www.stateofinbound.com/) than traditional (outbound) paid marketing, [76% of marketers ](https://www.fournaisegroup.com/76-of-marketers-track-effectiveness-wrongly/)still track ROI effectiveness wrongly. > 76% of marketers still track effectiveness wrongly. - Fournaise ## ****Why is it important to track ROI? How does it influence campaigns?**** Failing to report the ROI value of any part of an Inbound marketing campaign - whether content or otherwise, has direct and dramatic influence on securing marketing resources. If you can't/don't [prove ROI](http://content.strategic-ic.co.uk/inbound-marketing-roi-metrics), or make errors during the reporting process, you can't measure accurate return on activity, and won't obtain confidence or budget for your campaigns. ## **Difficulty tracking ROI is still a prime marketing challenge** However, proving ROI and securing marketing budget are still the leading challenges marketers face. 51% of B2B organisations cite proving marketing ROI as their primary challenge according to the 2015 HubSpot State of Inbound.  Effective closed-loop reporting, monitoring the effectiveness of CTAs on site content, and monitoring the effect of promotion (workflows, social media) on conversion can all help content and Inbound marketers assess the ROI of their content.   > The top 3 ways to measure content success are: social media engagement (71%), site traffic (63%), and sales stats (26%) - Sticky Content By creating content as part of an Inbound strategy and using buyer personas to inform topics, it is possible to address the 'lack of content direction' that [over 60% of marketers feel](http://www.stickycontent.com/blog/content-culture-in-the-uk-our-survey-results-are-in). The result? Effective content that converts, can be tracked, and proves certain ROI for better budgets. ### More ABM insights ##### [ABM Insights What makes a great ABM agency in 2026 read](https://insights.strategicabm.com/what-makes-a-great-abm-agency-in-2026) ##### [ABM Insights What is an ABM Center of Excellence in 2026 read](https://insights.strategicabm.com/what-is-an-abm-center-of-excellence-in-2026) ##### [ABM Insights Customer Lifecycle Marketing and ABM Explained (2026) read](https://insights.strategicabm.com/customer-lifecycle-marketing-and-abm) ##### [ABM Insights Dark Funnel vs. Dark Social How to Track Hidden ... read](https://insights.strategicabm.com/dark-funnel-vs-dark-social-how-to-track-hidden-traffic-in-2026) ##### [ABM Insights 6 Ways Sales and Marketing Alignment Helps Avoid ABM ... read](https://insights.strategicabm.com/sales-marketing-alignment) ##### [ABM Insights ABM Case Study Elevating relationships through ABM read](https://insights.strategicabm.com/abm-case-study-elevating-relationships-through-abm) ##### [ABM Insights Let’s talk ABM: 7 ways to nurture your most important ... read](https://insights.strategicabm.com/lets-talk-abm-7-ways-to-nurture-customer-abm) ##### [ABM Insights Let’s talk ABM: 7 ways to enhance your ABM strategy read](https://insights.strategicabm.com/lets-talk-abm-7-ways-to-enhance-your-abm-strategy) ##### [ABM Insights BICS Aligned and ABM ready read](https://insights.strategicabm.com/bics-aligned-and-abm-ready) ##### [ABM Insights Forging new relationships Kineo’s ABM quest read](https://insights.strategicabm.com/forging-new-relationships-kineos-abm-quest) ##### [ABM Insights GlobalSign’s ABM growth journey read](https://insights.strategicabm.com/globalsigns-abm-growth-journey) ##### [ABM Insights Let’s talk ABM: 6 ways to power your Customer ... read](https://insights.strategicabm.com/lets-talk-abm-6-ways-to-power-your-customer-lifecycle-strategy-with-abm) 0% completed × [strategicabm ](https://www.strategicabm.com/) ### Search the site Search ![](https://dc.ads.linkedin.com/collect/?pid=78924&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alex Embling", "url" : "https://insights.strategicabm.com/author/alex-embling" }, "datePublished" : "2015-11-03T11:09:26.000Z", "headline" : "Marketers Still Struggle To Track Content Marketing ROI", "image" : [ "https://insights.strategicabm.com/hubfs/sic-blog-MEASURE-ROI.png" ], "mainEntityOfPage" : { "@id" : "https://insights.strategicabm.com/marketers-struggle-track-roi", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.strategicabm.com/hubfs/Agency%20website%202021/images/logos/img-logo-default.png" }, "name" : "strategicabm" } } ```