AVEVA, a leader in industrial and engineering software, identified a game-changing opportunity within its relationship with GSK. The question was how to go after it?
They recognized the potential to elevate this partnership beyond transactions into a truly customer-centric relationship.
An Account-based Marketing strategy played a pivotal role in this transformation.
AVEVA worked with us here at the Agency to craft a personalized ABM engagement program exclusively for GSK.
The Global ABM Conference, which took place 1 November 2023, was the ideal opportunity to share this ABM success story with the wider B2B Marketing and ABM community.
Andrew Reed, Director, ABM Programs at AVEVA was joined on stage by our very own Fes Askari, Director of Sales & Strategic Accounts to present this ABM case study.
Andrew and Fes took a deep dive into this extraordinary ABM journey, sharing insights on:
- Harnessing insights for groundbreaking strategies.
- Crafting tailored client value propositions.
- Exploring the depths of a single account.
- Cultivating relationships with key stakeholders that drive real results.
- Plus, the invaluable lessons they've learned along the way.
ABM Case Study: Elevating relationships through ABM.
Liked this ABM case study? Watch here how BlueBotics, global leader in autonomous navigation systems built a $4m pipeline with their ABM program.
