Recognised as a best practice representative in the Technology publication category, Strategic ABM is proud to have participated in the 2019 Parliamentary Review.
Strategic IC is proud to have participated in the annual Parliamentary Review as a Best Practice Representative in the Technology category. CEO Alex Embling, represented the agency at the Annual Review Release Gala at the Palace of Westminster on Wednesday, 4 September.
What is the Parliamentary Review?
Founded with The Rt Hon David Curry as Chief Editor, and co-chaired by Lord Pickles, former Conservative Communities Secretary, and Lord Blunkett, former Labour Home Secretary, The Parliamentary Review is a series of annual independent publications, which aim to share and promote best practice across the public and private sectors.
The Parliamentary Review is a platform for innovative and progressive UK businesses and schools to be heard, share best practice commentary, address the challenges they face and share their insights. Sent to over 500,000 leading business executives, policy makers and other relevant individuals, The Parliamentary Review has several editions, each focusing on an individual policy area with the strategic aim of raising standards by highlighting best practice.
Strategic IC were invited to share best practice commentary and innovative thinking in the 2019 edition, in the Technology category, alongside award-winning journalists, cabinet ministers, government agencies and other industry experts, associations and trade bodies.
“As the Parliamentary Review provides a strategic benchmark and insight into current and future industry standards, we at Strategic IC are proud to have been invited to comment on the trends and direction of B2B digital marketing and sales.” - Alex Embling, CEO Strategic IC
Photo: Sally Embling, Denise Lewis and Alex Embling at The Parliamentary Review release gala.
What Insight Does the Parliamentary Review Include?
The Review highlights significant developments and concerns for business leaders up and down the country. This year's edition of The Parliamentary Review is indispensable for anyone who seeks to make a name for themselves in industry.
The Co-chairman of The Parliamentary Review, Lord Pickles, has praised the 2019 Review as one of the most comprehensive yet. He commented that as Britain undergoes political change, it is “essential that politicians have a firm understanding of the challenges with which British organisations must contend” and that The Review once again provides a perfect platform for this.
Strategic IC’s insight contribution to The Parliamentary Review delivers key insight into the shifting impacts and challenges faced when marketing in the B2B technology sector - plus how to make the most of growing opportunities in the future technology market:
“Only now do businesses have access to the technology, tactics and targeting ability to match their complex B2B sales cycles – but for individual marketers in an ever-diverse and rapidly shifting technological landscape, these options can be overwhelming.
Our place [Strategic IC] in the industry is to help our clients adopt modern marketing methods, such as inbound, account-based and intent-driven marketing, by using the right technology and data that will identify their unique total active market; in other words, companies who are on an active buying journey.”